Mur is based on the book: “A bear called Mur” by Kaisa Happonen and Anne Vasko and extends the physical book with a beautiful, musical and interactive experience. Creative team at Step In Books have created a wonderful entry to the digital storyworld with Vasko’s amazing illustrations.
At Bologna Ragazzi book fair Mur and other titles using augmented reality (AR) inspired the committee to create a totally new award category, the AR/VR award that celebrates the best example of how to extend physical books.
The jury said:
“One of the best AR (Augmented Reality) entries judged in this year’s contest, this app/book combination is about a playful bear who doesn’t want to hibernate. Each page serves as a portal to a virtual playground where you can become the bear, with illustrations that are triggered by your motions and the bird which leaves the pages of the book only to turn up on your screen for more story.. Step In Books (Denmark); based on the book by Kaisa Happonen and Anne Vasko, published by Tammi Publishers, a division of Bonnier). “
Step in Books
Bonnierrights.fi
Mur, eli karhu-book
Tammi